Thu Nov 9, 2017
9:30 am - 11:30 am
Cary Library Meeting Room
Marjorie Bauer and Debra Yanofsky
This program will review the concepts of identifying target audiences, positioning strategy and branding, and then focus on how to develop impact messages for specific audiences.
Presenters Marjorie Bauer and Debra Yanofsky are consultants at ESC.
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