Is Blogging Part of Your Social Media Strategy?

Date/Time
Thu Mar 16, 2017
9:30 am - 11:30 am

Location
Cary Memorial Library

Presenter
Julia Campbell

Description

Julia Campbell will show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is still one of the most important tools in your digital marketing and fundraising arsenal.

Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups, and online donations. A high-quality, consistent blog has a direct benefit on nonprofit marketing and fundraising efforts, and in 2017, is not difficult to set up, write, and maintain.

In this workshop, we will learn:

  • The basics of blogging – why you need one and the best platforms to use
  • How to get more readers to your blog
  • How to find and create fresh content for your nonprofit blog
  • Top 10 tips to creating fantastic blog posts

Julia Campbell has a long history of helping nonprofits find success using digital communications and online fundraising tools. After 10 years in the nonprofit sector as a development director and marketing coordinator, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA.

Julia helps nonprofits connect with supporters by effectively harnessing the power and potential of online marketing and social media tools. Her clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings.

Her blog was named one of the Top 150 Nonprofit Blogs in the world and she was included in the Top 40 Digital Strategists in Marketing for 2014. Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Find her blog and contact information at: www.jcsocialmarketing.com


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Posted in Seminars