Try Monthly Giving to Improve Donations

Tue May 19, 2015
1:30 pm - 3:30 pm

Cary Library Meeting Room

Erica Waasdorp


Monthly Giving: Starting and Growing Sustainable Funds for Your Nonprofit

Monthly Giving is buzzing. If you’re considering starting a program to retain your annual fund donors or grow an already existing monthly giving program to the next level, this session is for you! Erica Waasdorp is  President of A Direct Solution and author of Monthly Giving. The Sleeping Giant, one of the very few books in the industry on monthly giving. She will share how much monthly giving programs can add to your bottom line along with strategies and practical tips on how even small to mid-size organizations can get started or grow their programs.

You’ll come away with answers to questions such as:

* What to do before you launch your program

* Smart ways to organize the back end of your monthly giving program

* The best way to actually ask for monthly gifts

* Who are your prime prospects to become monthly giving donors

* How to convert a complaining donor into a monthly giver

* How to retain your monthly donors and keep them giving and giving

* How to prepare your board and leaders to understand the long term impact of monthly giving, and more…


EricErica Waasdorfa Waasdorp Lives and breathes direct response and fundraising and can be considered a Philanthropyholic. Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best. Her multi-lingual skills and multi-cultural experience are of added value to those clients interested in raising money internationally, and her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving.

pixel-transparent With more than twenty years of experience in direct marketing on the client side and the agency side, Erica established A Direct Solution in 2003, and since then has consulted for numerous non-profit clients. She has helped several organizations with their annual fund campaigns, monthly giving, grant writing, events and PR. Erica contributes to various industry publications and conferences, both in the US and abroad. Her second book is due to be published by Emerson & Church in 2015.


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Posted in Seminars